LOS ANGELES — Don't expect to be overwhelmed when Apple unveils its latest iPhone upgrade next month — analysts expect few changes.
The current model, the iPhone 5, saw a larger screen, improved resolution, an upgraded camera and new charging cable. The new 5S, as analysts expect the new phone to be called, will follow the usual drill — faster processor, improved camera and more storage, says Gene Munster, an analyst with Piper Jaffray.
This is an incremental release," Munster says.
Apple could use a new hit. Its once iron-clad grip on the smartphone market has taken a tumble.
In the second quarter, Apple again saw its market share fall. Researcher Gartner on Wednesday said Apple's share fell to 14.2%, from 18.8% in the year-ago quarter. Market share climbed to 79% for phones from a variety of companies running Google's Android operating system, up from 64.2% the year before.
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