Man Creates Very First Website for Women Ever
Bryan Goldberg, founder of the high-trafficked sports site Bleacher Report, has launched Bustle, a website for women. Goldberg, who has raised $6.5 million to launch the site, will be the company’s CEO, but the site will be edited, written, and read by women, focusing on the issues that women care about, featuring the products that women want, and catering to the advertisers who want to reach us.
It will be the first of its kind.
“When we launched Bleacher Report, we competed with some outstanding websites, including ESPN.com. There is no such titan within the women’s publishing landscape. There isn’t even a SportsIllustrated or FoxSports.” Indeed: Besides Cafemom.com, People.com, UsMagazine.com, BabyCenter.com, WomensForum.com, HollywoodLife.com, StyleBistro.com, EW.com, FanPop.com, Jezebel.com, RealSimple.com, Beauty.com, Oprah.com, YourTango.com, MarthaStewart.com, Celebuzz.com, Prevention.com, and PopSugar.com, no website targeting a primarily female audience pulls more monthly traffic than FoxSports.com.
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